The Gregg Orr Auto Collection has purchased well-known Lively Cadillac GMC in Longview, according to a press release issued June 28.

The dealership located on Spur 63 in Longview will now be called Orr Cadillac GMC.

New management was put into place in March 2017 with hopes of purchasing the dealership, which happened the last week of June.

"We’re extremely excited to have completed this process and to continue building on the wonderful customer service that Lively has shown the people of Longview," says Thomas Orr, President of Orr Cadillac GMC.

Renovations are planned for the location including:

  • New Signage
  • Repaved Parking Lot
  • Updates in Service & Parts
  • Updates in Collision Center

"Our number one priority is our customers, and the updates to our new facility will be made with our customers in mind. We can’t wait to get started and we look forward to serving the people of Longview for many years to come," says owner, Gregg Orr.

The Gregg Orr Auto Collection has over 25 locations owned & operated by the Orr family spanning over 4 states: Texas, Arkansas, Louisiana & Florida.