The competition is fierce during Texas Bratz Halloween Pageant. Girls dressed up as queens, princesses and other costumes, hoping to take the crown and win prizes.

Families from across Texas came out with multiple outfits for their girls to wear. The girls ages ranged from one day to 1 year old.

Parents tell us beauty pageants are more than pretty dresses and tiara's, its about uplifting their children.

"We put our daughters into this pageants to help them get out of their shells and gain self confidence," Amber Martin says.

The Martin family traveled to Tyler all the way from Waco, to compete today. Both of their daughters have already earned the title of Miss Texas in their age divisions.

Their parents say this is only the beginning of their pageant careers.