Dog groomers from across East Texas and Louisiana are giving some furry friends a brand new look.

Longview's East Texas Christian School and Dog Style Canine Supply Company hosted the first Annual Groomers Challenge.

Many dog owners showcased their dogs and placed them into other contests.

Dog with best bling, best dressed and cutest pup contest to name a few. Event organizers say they wanted to create a fun time for dogs and their owners.

"This event allows anyone to bring their dog and have a good time." Event organizer Barbara Herman said.

All groomers used dog safe colors. The winner of the Groomers Challenge wins $1,000 and bragging rights of the Best Groomer in east Texas.

Event organizers say the success of this event is leading them to host another Groomers Challenge next year.