A popular Latin American tradition is turning into big business in East Texas.

Event planners hosted a quinceaera expo to help East Texas families plan for the event.

A quinceanera is a celebration of a girl's 15th birthday.

Families consider this time as the girl's transition into womanhood. Organizers tell us the average quinceanera can cost between $5,000 to $7,000.

"This is an important time for a young girl's life," Mother Nessi Gonzalez says. "We want her to feel special."

Event organizers say they host more than 50 of these events a year.