Stephen King's "IT" scared a generation back in the 90s. 27 years later, it's back to on the big screens. People like Nik Forman paid to get scared. He said this is the movie he's been waiting on since April.

"It's the just the thrill of it," Forman chuckled. "It's that jump like 'oh, did that just happen?'"

Remember when the surge of creepy clowns surfaced the news? On September 2016, the Longview Police got a call about a creepy clown eerily walking around Gilmer road and Birdwell street. However, just like several other cases, when the police responded they found nothing.

Watching a creepy clown appears to be enjoyable than being at the end of a prank. Film experts like Micah Gooding said the reason behind it is what he calls the "willing suspension of disbelief."

"We can't engage our imagination without our emotions," Gooding said. "So you are co creating the illusion that they [actors and movie writers] have given you in part."

The willing suspension of disbelief is a form of disconnecting from reality. The person allows themselves to be scared and at the end of a movie, they're reassured it's not real.

"There's a bit of danger in it because you're keenly aware that anything could happen," Gooding said.

For example, if a person sees a another dressed as a 'creepy clown', and they're not in anyway displaying it's fake, Gooding said the moment has forced the viewer out of the safe space and the imagination runs wild.

"IT" the movie is estimated to have made box office sales exceeding 100 million dollars.