Close Kraft's Viral Ad Encourages You To 'Swear Like a Mother' Kraft is encouraging moms to 'swear like a mother' in their new viral campaign just in time for mother's day. Maria Mercedes Galuppo (@mariamgaluppo) has more. KYTX 9:50 AM. CDT May 09, 2017 TRENDING VIDEOS ETX photographer talks about her viral boudoir photos Atwood's robbery Crosby-Lebus worker strike Las Vegas/Mandalay Bay shooting - What we know Teacher accused of assault 84-year-old post office worker retires 11 new features in IOS 11 SPCA Dogtoberfest East Texan nearly caught in Vegas shooting Under The Lights Week 5 (Sept. 29) More Stories Behind the Texas Rose Festival Costumes Oct 20, 2017, 10:20 p.m. Body of small child found on beach in Galveston Oct 20, 2017, 7:01 p.m. Toll 49 construction leaves drivers with cracked windshields Oct 20, 2017, 6:48 p.m.