Since 2011, cash mobs have converged upon mom-and-pop businesses struggling in a downturned economy. A cash mob brings community members together much like a flash mob; however, instead of the normal flash-mob activities, the cash mob storms the doors of a preselected mom-and-pop business that is often a cornerstone of a community and its history. Each mobber spend a previously agreed upon amount, usually $20.
Successful cash mobs have helped businesses keep things business as usual in the shadow of looming big retailers and others that draw larger crowds and more business and often force the doors closed at smaller, local retailers. Cash mobs have helped many around the nation to continue serving and enriching their communities.
Other local businesses benefit as well when cash mobbers head out for food, drinks and good times after a successful mobbing experience. These community-wide events also rekindle old friendships while providing the opportunity to make many new ones to create a more vibrant and connected community.
"It's a single day boost for a small, independent business," says Shelbie Glover. "Our goal is to bring the community together to support these great local businesses and hopefully create new customers in the process."
Cash Mob events will take place in Lindale every Tuesday in October and November from 4:00 pm to 6:00 pm. Come out for shopping and support local businesses Customers will see the unique items in Lindale. The events will also include: in store specials throughout the event, door prize drawings, and coupons to use on return trip.
October Event Dates and locations are as follows: October 2: Lindale Floral Shop (110 W South), October 9: Miranda Lambert Store & Red 55 Winery (100 E Hubbard), October 16: Pinkie Pie's Boutique (304 S Main), October 23: Zacki's Unique Boutique (1420 S Main)
October 30: Everything Under the Sun (109 N Main)
In November we will continue with Cash Mob Tuesday at the Following Locations:
November 6: Identity Day Spa (2808 S Main), November 13: Flower Basket & Gift Shop (201 N Henry), November 20: Tupperware, Cruise One & Enhancing Lives (1401 S Main)
"We are always looking for ways to support local businesses. The cash mob is a new and creative way to do that" says Glover. "We hope you will come out and Shop at these local merchants."