TYLER (KYTX) - East Texas bike riders are asking for your help in making the road a safer place for them. A local group that has started an ad campaign to spread awareness.
"Student. Brother. Son."
"Father. Firefighter. Husband."
"Caregiver. Grandmother. Volunteer."
"Someone you care about rides a bike."
These are the words you'll see on billboards around the Tyler area. They've been put up to remind you who you're protecting when you share the road with bicyclists.
"Trying to make people aware that cyclists are everyday people. Doctors, lawyers, teachers, kids. It's your brother, it's your aunt, your uncle," says Tyler Bicycle Club Board Member Tyler Simpson.
Simpson is a part of the advocacy group that wants to make the public aware of the dangers cyclists face every day.
"You could get injured, you could get killed. You're exposed out there more than you are in a car," he says.
Simpson and the rest of the advocacy group helped raise the money to put up these billboards, and put similar ads in the paper.
"Cycling is continuing to become more popular," Simpson says. "We're going to see more bicycles on the road and awareness by motorists is I think paramount."
He's thrilled with the growth in the region's bicycle community.
"The dream is that we'll get involved with the city and the county and the state and we'll get more lanes, dedicated lanes."
The number of cyclist accidents is not that high in the East Texas area and Simpson hopes with this ad campaign, things will stay like that. These billboards will be up for at least three months and with more funding and donations local cyclists hope they'll be able to stay up for even longer.