Halloween spending trends not spooking East Texas stores

Halloween spending trends not spooking East Texas stores

TYLER (KYTX) - The spookiest season of all is right around the corner and a new National Retail Federation survey shows people are spending less on Halloween this year. 

The study estimates each person will spend about $75 for Halloween decorations, candy, and costumes, down from $79 last year.

However, the Spirit Halloween store on South Broadway in Tyler isn't seeing any drops in sales. In fact, managers say it's doing quite the opposite.

"This morning when we opened the door I bet 20 people came right in," says Spirit Manager Charlotte Gomez.

The study also shows that 20 million fewer Americans will celebrate Halloween this year, but Gomez says here in East Texas, there's higher demand than ever.

"We opened last year the last week of August which is the earliest that we've ever opened," she says.

September is usually dedicated to decoration shopping, and now it's costume time!

"Our daughter wants to be Spiderman but she wants to be the girl version," says Tyler mom Brittany Jefferies. She also has a 7-month-old boy who is ready to celebrate his first Halloween.

"His dad said he's going to be a skunk!" 

Jefferies says shelling out cash for more than just costumes.

"We normally buy the little treat bags and we buy candy ourselves too that way they can pick what they want," she says.

The cost? "Probably around $150," Jefferies says.

That's a higher price than Brandon Staples is ready to spend.

"Maybe like $100 every year," he says. "I just came for the cheapest thing, so a zombie maybe."

For Brian Ross, Halloween is about the kids.

"I have a nephew that's 5, one that's 7, one that's 3, and then my niece is 2," he says. "I usually get them a costume and get some candy."

His price tag? "Never more than $100. It's worth it to see the smile on their face!"

The American Retail Federation says nearly nine in 10 Americans will spend less this year than last.

"Cutting down just a little bit," Jefferies says, but she's still finding a way to get into the Halloween spirit!

"This is a holiday that is fun, there's no stress to cook a meal, or anything. It's just about fun and play and having a good time," Gomez says.

So even if the numbers decline slightly, the National Retail Federation knows Halloween won't be a bust. Since 2005, spending has increased more than 50 percent, and every year it comes in a close second to Christmas spending.

Total spending this year for Halloween is supposed to reach almost $7 billion. About 43 percent of those surveyed will dress up in costume. 



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