(CNN) - The newest Apple device is now in stores.
The iPad Mini went on sale today in 34 markets worldwide. But it looks like this debut may not be as big of deal to fans as previous ones, such as the iPad 2. Reports out of China, Hong Kong, Australia and Japan say fewer people are lining up to greet the thin 7.9 inch tablet. The shorter lines may be due to the requirement that buyers pre-order their devices this time around and then pick them up at a scheduled time.
Price may be another factor. Models are starting at $329 dollars. Critics say competitor tablets, such as Google's Nexus and Amazon's Kindle Fire, have similar specs and cost about $200 dollars.