NEW YORK (CBS NEWS) – Think social media couldn't get any more personal? Planned Parenthood has introduced new QR-coded condoms that take social sharing to another level.
As part of National Condom Week (February 14 – February 21), Planned Parenthood of the Great Northwest distributed 55,000 condoms throughout western Washington. The condom packaging contained QR codes, barcodes that can be scanned by smart phones which direct users to a mobile website. What site did the QR codes take users to? This website (Where Did You Wear It), a geo-location service that allows users to "check-in" their safe sex activity.
The site is intended to promote healthy sexuality and encourage millennials, chief social media users, to "be proud to wear protection," Planned Parenthood said in a written statement.
"Condoms are an essential tool in preventing unintended pregnancy and stopping the spread of sexually transmitted infections (STIs), including HIV," Nathan Engebretson, new media coordinator for Planned Parenthood Great Northwest, said in the statement. "We hope the site promotes discussions within relationships about condoms and helps to remove perceived stigmas that some people may have about condom use. Where Did You Wear It attempts to create some fun around making responsible decisions," he said.