TYLER - KCEB, known as the MeTV station in Tyler-Longview, will be airing three Dallas Mavericks' basketball games in the next two weeks.
The first one, against the Utah Jazz, airs Tuesday, April 8 at 8 p.m.
"When one of our competitors opted not to air the Mavs' game, we stepped right in," said Chris Nesbitt, general sales manager of KYTX and KCEB. "Not only are the Mavericks this area's team, they are in a three-team fight for the last two playoff spots. And two of the three games are against those teams, Memphis and Phoenix. It was a slam dunk."
The game against the Phoenix Suns airs Saturday, April 12 at 7 p.m. The game featuring the Mavs versus the Memphis Grizzlies comes on at 7:30 p.m. Wednesday, April 16.