TXU Energy Customers Receive More Than $37 Million Through Cash Back Loyalty Reward Programs

News Release TXU Energy:

DALLAS – Jan. 21, 2014 – Seven is known to be a lucky number, and this year, hundreds of thousands of lucky Texans will strike gold with green as they receive more than $37 million in the mail during TXU Energy's seventh annual Cash Rewards payout.

TXU Energy business and residential customers enrolled in electricity plans eligible for cash back in 2013 will begin receiving Visa® prepaid cards containing as much as 3 percent or more cash back on their annual electricity usage. Eligible customers can spend the rewards however they choose, including shopping, paying electricity bills or donating to charity through TXU Energy Local ImpactSM.   

"Putting cash back into the hands of our loyal customers is just one of the many ways we like to thank them for their business," said Michael Grasso, chief marketing officer for TXU Energy. "As a company with a long history of serving Texans under its belt, we know a thing or two about loyalty. We love celebrating our customers by offering market-leading plans like TXU Energy Cash Rewards tailored to customers' unique needs and preferences, and by supporting the Texas economy that we get to serve every single day."


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