Web Exclusive: Celebs pouring star power into wine market

Web Exclusive

(CNN) -  Wine lovers in America are facing a growing selection of celebrity-endorsed wines, but are they are any good?

From Brad and Angelina to Sting and Drew Barrymore, more and more celebs are pouring their star power into wines. "Let's face it, some of them are in it for the money.  But I think the serious ones really love the product," says Tom Matthews, Executive Editor, Wine Spectator Magazine.  And the public is guzzling it down.  "They want a little piece of a celebrity and a bottle of wine is a nice way to get that," says Matthews.

But are any of these wines any good?  Wine Spectator Magazine's expert taster, James Molesworth starts with Brangelina's rose'.  "We gave this wine 90 points.  We thought the quality was there, the flavors are beautiful, it's fresh, it's delicious, it's an excellent wine," says James Molesworth, Senior Editor, Wine Spectator Magazine.

Molesworth gives high marks to wines from Sting and Francis Ford Coppola.  He says South African golfer, Ernie Els really hit a hole in one with his cabernet.  "Black currant, plum, its dark, it's smoky.  There's a lot of richness here, but despite all that power and depth, it's got a nice silky feel to it.  Very stylish, very long," says Molesworth.

What about the other celeb wines, though? What does the typical wine-drinker make of them? People at a blind tasting of celebrity wine at K and L Wines in Hollywood weighed in. Rocker Dave Matthews' cabernet was a hit, as was Italian tenor Andrea Bocelli's prosecco.
Drew Barrymore's pinot grigio also had some admirers.  "Good minerality to it, but also a really sort of richness, a rich flavor to it.  I liked it," says a taster. 
What about Brangelina's highly sought-after rose?  "It was pretty unremarkable, yeah.
It didn't have much of a nose and wasn't real flavorful," says one taster.  But another taster says, "Oh, I love it, I love it.  It's lighter than what I expected, but it's really sweet and nice."            
Fergie's "Fergilicious," a red blend, also polarized the tasters. "Terrific.  The red blend, full-bodied, lovely actually.  Great job, whoever did that one.  Spot on," says a taste tester.   Another tester says, "I was able to swallow one sip, but I quickly dumped the rest. It tasted like evil." "Or death," says another. "It just kind of smacked you and punched you in the face.
Do I have a black eye? Just wondering."  By and large, most of the people were underwhelmed.

A wine tester says, "Throwing money at wine doesn't make good wine seemingly. If all these are made by celebrities, none of them have stricken me as 'whoa, incredible.'"

"Maybe the celebrities should taste the wine before they put their name on the label," says a tester. Her friend says, We're vicious."

Hmmmm... Sounds like sour grapes.


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