(CNN) - A tongue-in-cheek controversy is threatening to sink the reputation of a beloved cereal icon. Cap'n Crunch may have a mutiny on his hands! A disgruntled sailor -- okay, a writer at foodbeast.com -- pointed out something fishy is up the cap'n's sleeve: three stripes!
According to the U.S. Navy, the rank of Captain carries four stripes, three would indicate he's a Commander. And while "Commander Crunch" could conceivably connote coolness, that's not what the crunchy sweetened corn and oat cereal was called when it first set sail in 1963.
Mary Beth Quirk at consumerist.com said: "Our entire cereal-eating lives could be based on a lie!"
And to be fair, the cereal isn't technically called Captain Crunch. It's Cap'n. Maybe the abbreviation in the name applies to the stripes. Or maybe the Cap'n's own explanation will keep his boat afloat. On twitter, realcapncrunch wrote, "Of course I'm a Cap'n! It's the crunch, not the clothes, that make a man. #PaidMyDues."
We'll have to see if that'll hold water. When searching for images of other Captains, they all wore the same rank device. Maybe their crunchy counterpart is just a Cap'n of a different stripe.