(CBS) - Rumors of a Facebook phone were quickly squashed at a Facebook event. But, nonetheless, what was unveiled may be particularly useful for many.
Facebook's message is clear - log on, get comfortable and stay awhile. In a much awaited announcement, CEO Mark Zuckerberg introduced Graph Search.
The new search tool combs your social network to provide results tailored to you, yet one more reason to park yourself on Facebook's site.
"Today we're really starting off with a few basic types of things that you can search for people, photos, places, pages for businesses and that's just the start.
Users can find photos of friends taken before 1999, friends who work at a particular company or Indian restaurants liked by Indian friends.
Meaning Graph Search explores territory claimed by not only Google, but also Yelp and Linkedin.
Anticipating concerns, Facebook repeatedly stated, Graph Search is privacy aware and they'd only be pulling from content that's been shared with you.
"Facebook has said over and over again nothing is on here that isn't already public, but you know despite them saying that though a lot of people don't realize what they've put up that is public," said Donna Tam.
While reaction to features like Timeline has been mixed, Graph Search may win more fans.
No one has the data to do this, no one else has the amount of people on their network to do this," said Tam.
Graph Search is available to a small group of users, and others can join the waitlist at –where else? Facebook.