Web Exclusive: Finding chic fashion in a truck

Web Exclusive: Finding chic fashion in a truck

(CBS) - Borrowing from the popularity of food trucks, some entrepreneurs are finding a way to put fashion on four wheels.  In 2011 there were just three fashion trucks, now there's a fleet of more than 350 in the U.S.  

Chic women's apparel, sunglasses galore and international threads.. 

Sharlia Lee is the driver and owner of Street Boutique - a shop she originally envisioned as a brick and mortar store.

"I thought D.C. was missing a little bit of that west-coast eccentric fashion and I wanted to open it.  But then, when I realized it would be way too expensive I was told to get creative," says Sharlia Lee.

To cut costs, Lee put her business plan on wheels. She found this retired newspaper delivery truck on Craigslist.  "There was no rust, it had a radio, it had electricity, and I was like I can do this. And the price tag was amazing, it was a steal," says Lee.  

Lee also invested in learning some skills you don't see in Vogue.  "I am a mechanic part time, i fix cars," says Lee.   And she's the carpenter.  She gave the old truck a fashion makeover. She hit the road last September traveling about six days a week.  

"If it makes sense to do a proper retail space then I will do it. It is whatever builds organically with the brand," says Lee.  For now, being mobile allows Lee to park where business is good and cater to customers in dozens of cities with just one shop.

Customers use social media to track the street boutique truck.  Lee has regular shoppers in DC, Virginia and Maryland and she'll spend the next month hitting street festivals in the region, so check it out if you're headed that way soon.


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