(CNN) - Samsung fires the latest shot in the smartphone wars with a much-hyped rollout of its Galaxy S4. The latest version of the already-popular Android phone has a number of new features as the company steps up its rivalry with Apple's iPhone.
Samsung chose New York's Radio City Music Hall to start spreading the news about its latest entry in the smartphone wars. Its innovations will make your life richer, simpler, fuller.
The most notable features of the Samsung Galaxy S4-- a larger and sharper screen, a better camera stocked with more tricks, smart scroll and smart pause technology that knows when you're staring at your phone and scrolls up and down with a tilt. Also, Videos pause when you look away and touchless controls navigate through web pages. Samsung is a serious player in the smartphone wars, dominant among Androids.
Massive marketing campaigns have taken jabs at rivals like Blackberry hoping to snag business clients and maybe swipe some of the thunder of Blackberry's new Z10 and obviously trying to take a bite out of Apple, whose latest edition of the iPhone, came out last September. The buildup to Samsung's announcement included a Times Square flash mob with a Broadway flair.
Whether the Galaxy 4 will be a hit, that depends on consumers, and the response from the competition. The phone will be available on all major U.S. carriers sometime in the second quarter of this year.