Web Exclusive: New trend in music, livestreaming concerts

Web Exclusive: New trend in music, livestreaming concerts

(CBS/CNET) - You could pay hundreds of dollars to see Paul McCartney and the Red Hot Chili Peppers or you could see them for free.  More music festivals are livestreaming their concerts without charge as the ultimate marketing tool.  For music fans, it's a chance to rock out from the best seats in the house.

65-thousand people a day packed the three-day Outside Lands music festival in San Francisco, paying upwards of $500 dollars to see acts like-- Paul McCartney, Nine Inch Nails and the Red Hot Chili Peppers.  But music fans who didn't want to fight the crowds, pay for tickets or visit San Francisco, could still rock out from anywhere for free.

"You basically have the best seat in the house, you can watch as if you're in the front row," says Gilad Gershoni, Sales Engineer, Ustream.

Live video streaming platform Ustream and Springboard Productions provided a live , multi-stage webcast that could be viewed online and on mobile devices.  With 5 cameras each at three stages feeding three video production trucks, festival goers didn't have to miss a beat either.

"Let's say you're watching nine inch nails, you want to see somebody on another stage at the same time but don't want to lose your seat," says Gershoni.  

Festival organizers plan to do more of these free concert webcasts as a way to hook future customers.  

"If people can watch from home and get a taste of the amazing stuff that's happening out here, they'll be more apt to come to this festival," says Rick Farman, Co-founder, Superfly Presents.
What's great about coming to a live concerts is sharing the experience with other people.
Outside Land organizers hope the live stream will do the same for a worldwide audience.

"You're going to see a lot of intermixing of conversation and opportunities for the festival to be extended beyond just the people at the actual grounds," says Farman.  Something that should be music to fans' ears.

The ability to watch live webcasts on mobile devices requires a strong cell signal, something that's usually spotty at big events.  AT&T AND Verizon deployed additional mobile cellular towers that more than doubled what they provided at the festival last year.



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