Web Exclusive: Oakley debuting their own smart goggles

Web Exclusive

(CNN) - From Google Glass to Samsung's Galaxy Gear smart watch, wearable technology is just starting to take off.  Now a company known for its high-end sunglasses, ski and snowboarding is getting in on the action, with their Oakley Airwave smart goggles.

Wearable technology has conquered the gym, the catwalk and now-its whipping down the slopes.  Sports enthusiasts are always looking for an edge and Oakley believes it has its wearable solution for skiers: a Goggle called Airwave.  

With a wrist controller and tiny monitor, Oakley hopes this goggle will be their ticket to go tech, but it comes at a cost.

"That's true. I mean for $650 we're looking at advanced gear for someone who's out there that wants to track their vertical, see the trail map. It's got a lot of technology. Our top of the line glasses, or goggles, are almost $300," says Zach Dalton, Oakley Sports Marketing Manager.

Oakley is going up against Google and that's a pretty tough competitor with Google Glass.

"For us it's not going up against Google.  Google is somebody we maybe partner with in the future.  Our philosophy is purpose, function and design. if we can wrap all of those into our products, and it's going to elevate the experience for the consumer, that's important to us,' says Dalton.

Oakley is betting consumers will take the leap, but it will be years before any wearable technology can claim the gold.



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