(CNN) - In the business world, it would be considered a successful merger. For those in the culinary world, though, it may seem like an unholy union. We're talking about the "Cronut!"
Whatever you may think about this hot new hybrid-pastry, people are lining up for hours in some places to get their hands on one.
This is the tale of where the donut married the croissant and created the Cronut.
"That's quite good," says one customer. "That's amazing," says another customer.
It's a fried pastry filled with cream that's literally selling like hot cakes.
"We've come from Melbourne for these, so we hoping to get one," says a customer. "Because these things sound awesome," exclaims another customer.
Dominique Ansel is the pastry chef who created this confection. He wasn't out to start a trend; he just wanted to bake something new.
"It just went viral right away. Because its new, because its fun, because its unusual.
Because, it's good," says Dominique Ansel, Cronut Creator.
Besides being tasty, the cronut is an example of pure economics. Only about 300 are made each day and because customers are limited and can buy just two, demand overwhelms supply.
So, a five dollar cronut sells for 40 dollars or more on the cronut black market. When you have a coveted cronut of your own, one feels compelled to share. "I am not ashamed to take half a cronut," say a customer.
It turns out cronuts are not for the fainthearted. They are only the truly dedicated. who are prepared to stand outside and wait quite a long time, an hour or more.