Pizza roulette, cinnamon challenge goes viral - KYTX CBS 19 Tyler Longview News Weather Sports

Pizza roulette, cinnamon challenge goes viral

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EAST TEXAS (KYTX) -- It's the pizza from hell; literally a pizza chain called Hell and their latest offering is pizza roulette.

Only one of the eight slices is laced with one of the hottest chilis known to man.

The lucky slice gets a couple of drops of something called Blair's 3 a.m. reserve which contains extracts from chilis like the ghost pepper.

The idea is for a group to buy a pizza and see who gets the doctored slice.

The chain started in New Zealand which is where the pizza roulette marketing gimmick has been introduced.

The compulsion to ingest something you know will make you miserable has inspired something called the cinnamon challenge on the web.

People are trying to swallow a spoonful of cinnamon, but doctors say it can cause bronchospasms. You could even end up on a ventilator.

Jeanne Moos, CNN

There are websites devoted to the cinnamon challenge. Most come with a disclaimer to try at your own risk.

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