"Run, Hide, Fight" mass shooting video gains attention - KYTX CBS 19 Tyler Longview News Weather Sports

"Run, Hide, Fight" mass shooting video gains attention

Posted: Updated:

(KYTX) - Texans are learning how to prepare for a mass shooting in public in the wake of the Aurora, Colorado massacre two weeks ago. A six-minute YouTube video called "Run, Hide, Fight" created by a Texas mayor has gotten about a quarter of a million hits on YouTube. CBS 19's Amanda Roberson takes a look at this chilling sign of the times.

Houston Mayor Annise Parker helped produce the film and said at least two uncomfortable truths were uncovered by the massacre in Aurora. Mass shootings can happen anywhere, anytime and victims caught in the crossfire usually have no idea how to protect themselves. That's why she's encouraging others to learn about "Run, Hide, Fight."

This is not your everyday "workplace safety" video. The lessons revealed by Houston's "Homeland Security" office are unlike anything you've ever seen before. Mayor Parker produced the video as part of a disaster preparedness plan with a $200, 000 federal grant.

"These incidents are fortunately very very rare," Mayor Parker said. "But they're not impossible."

The safety video offers a simple phrase designed to save lives. Officer Don Martin with Tyler Police said the three action words "run, hide, fight" could save your life. "There really is no place that's immune because a lot of your workplace violence usually is where someone knows someone and they're there as a vendetta type deal."

The phrase is similar to other "safety" phrases you might remember like in the event of a nuclear attack, 'duck and cover', or if you find yourself in a fire, 'stop, drop and roll'.

"The first instinct is to hide. And as we clearly say in the video, the first thing you need to do is get the heck out of there," explained Mayor Parker. 

The video's final recommendation is its most controversial - to fight back. 

If a shooting type situation did happen in Tyler, Officer Martin said Tyler P. D. is ready. "If something like that were to happen you're going to have an immediate response from a lot of officers. It's just very unfortunate that we've come to that today and people would go that route."

A route the City of Houston hopes they can help combat with "Run, Hide, Fight."

The video was completed before the Aurora shootings, but Mayor Parker said the massacre convinced her office to release it earlier than planned. She said if the video saves just one life it will be worth it. 

To watch the YouTube "Run, Hide, Fight" video, click here

  • Local NewsMore>>

  • Jacksonville Communications Officer Killed in One Vehicle Crash

    Jacksonville Communications Officer Killed in One Vehicle Crash

    Monday, April 14 2014 11:31 PM EDT2014-04-15 03:31:53 GMT
    SMITH COUNTY (KYTX) -- DPS says a woman is dead after a crash Monday afternoon.  It happened just before 2:00 p.m. at the intersection of Mixon Road and Yarborough Lane in Smith County.  At this pointMore >>
    A Jacksonville Police communications officer has died after a crash Monday afternoon.
    More >>
  • Family remembers Fort Hood shooting victim with Illinois ties

    Family remembers Fort Hood shooting victim with Illinois ties

    Thursday, April 3 2014 10:35 PM EDT2014-04-04 02:35:25 GMT
    EFFINGHAM (WCIA)  -- One of the victims in a deadly shooting in Fort Hood went to school in central Illinois. Family members say 37-year-old Army Sergeant Tim Owens went to Southside Elementary in Effingham.  Owens'More >>
    One of the victims in a deadly shooting in Fort Hood went to school in central Illinois. Family members say 37-year-old Army Sergeant Tim Owens went to Southside Elementary in Effingham.More >>
  • Hallsville Student Finds Used Needle on School's Playground

    Hallsville Student Finds Used Needle on School's Playground

    Saturday, April 19 2014 7:43 PM EDT2014-04-19 23:43:25 GMT
    HALLSVILLE (KYTX) - A situation to make any parent worry. Pamela Kelly says her 4 year old son came home from school recently with a hole in his hand. Tyler Kelly goes to Pre-K here, at the Little Cats Learning Center in Hallsville. Kelly says since coming forward with this news,she has received thanks from other parents."They have been extremely thankful. So they can be more proactivand morere on the look out." - Pamela Kelly, Tyler'Mom Thehe school made this statement to CBS 19 via email. T...More >>
    HALLSVILLE (KYTX) - A situation to make any parent worry. Pamela Kelly says her 4 year old son came home from school recently with a hole in his hand. Tyler Kelly goes to Pre-K here, at the Little Cats Learning Center in Hallsville. Kelly says since coming forward with this news,she has received thanks from other parents."They have been extremely thankful. So they can be more proactivand morere on the look out." - Pamela Kelly, Tyler'Mom Thehe school made this statement to CBS 19 via email. T...More >>
Powered by WorldNow

CBS19, MYTX & KCEB
2211 ESE Loop 323
Tyler, TX 75701
Phone (903) 581-2211
Fax (903) 581-5769

Powered by WorldNow
All content © Copyright 2004 - 2014, WorldNow and KYTX, Owned and Operated by London Broadcasting Company.
All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.