Released by Tyler ISD
TYLER (KYTX) - Earlier today, the Tyler Independent School District Board of Trustees unanimously approved the District's new logo and slogan at the School Board Workshop. The District will begin phasing in the new logo immediately.
Tyler ISD worked with K12 Insight, a company that designs surveys and hosts focus groups to engage district stakeholders in collaborative decision making, and cue:creative, a local branding and marketing agency, to develop the concept and design of the logo.
K12 Insight held a series of focus groups made up of community members, teachers, students, and district personnel. Members of each focus group shared input and ideas that were incorporated into the design of the new Tyler ISD logo and slogan.
K12 Insight shared the data collected during the focus group sessions with cue:creative, who donated their creative services to produce the new logo and slogan. cue:creative then worked with members of the Tyler ISD administration and Board of Trustees to finalize the design of the logo and wording of the slogan.
The new logo represents strength and structure. It is symbolic of the firm foundation that is Tyler ISD: a well-established district and community. The columns provide the academic and institutional look, while the "T" communicates that the community of Tyler is supportive and central to the academic success of the District.
The new slogan, "Tomorrow's Education Today," states that Tyler ISD is providing students with the education needed to succeed in the world of tomorrow, today. This position supports the community-education continuum by placing emphasis on the future of the students and the future of Tyler as a whole. It says that Tyler ISD is committed to preparing students with education for their personal benefit, as well as for the benefit of the community.
The recent discussion and adoption of the Long Range Plan led the District to pursue the creation of an image that better reflects all that Tyler ISD offers. Additionally, the District's address will change with the opening of Earl Campbell Parkway, leading to a need to reprint district materials. For that reason, it is an appropriate time to update the image with the new address.
The District will primarily utilize non-taxpayer generated funds and update the image as materials need to be replaced.
