SAN ANTONIO/BEXAR COUNTY (KYTX) - "The Alamo"... two words that mean a lot.
Now, a new battle is brewing over those two words. According to the U.S. Patent and Trademark Office, the owner of "Swig Martini Bar" downtown has applied to trademark the phrase "I can't remember the Alamo."
"It's clear on the application the slogan could be used on apparel, mugs, and the apparel includes T-shirts and even underwear," said Mark Loeffer, who represents the Texas General Land Office.
During a Skype interview from Austin, he said the state has already trademarked the two words "The Alamo."
Despite that, they're opposing the bar owner's request, saying it shames the name of the sacred site. And many at the Alamo seem to agree.
Jaime Perez, visiting the Alamo, said, "I don't agree with a bar using it, or associating it with alcohol. I think it's inappropriate."
Joseph Scheirich, visiting Alamo, said, "I think people shouldn't capitalize on other people having died.
Regardless of the outcome of this new age "Alamo battle," the dispute itself is historical.
"Our opposition to the slogan, this bar slogan, is really the first time the state has stood up legally to protect the Alamo," Loeffer said.
