Tyler Convention and Visitors Bureau:
Tyler (KYTX) - Tyler has long been known for the excitement and pageantry of the Texas Rose Festival. This year, the Tyler community will come together again to offer a month of activities and workshops to celebrate the flower that put Tyler on the map with the 3rd annual Rose Season. Rose Season spans all of October with a myriad of attractions and activities every weekend. The most notable and historic of these activities is the 79th annual Texas Rose Festival. Texas Rose Festival takes place October 13-15. Activities include the Texas Rose Festival Show, Texas Rose Festival Coronation, Texas Rose Festival Queen's Tea, and of course the popular Texas Rose Festival Parade.
Last year was the great year for Rose Season in Tyler and was widely attended and applauded throughout the community. So much so that the organizers have chosen to keep Rose Season as an annual event and hope to continue to grow the activities and community involvement associated. In 2011, Rose Season brought an estimated economic impact to Tyler of over 2 million dollars up 10% from 2010. Rose Season was created to offer more options for tourists who not only wanted to experience the history of Texas Rose Festival, but also sample more of what makes Tyler unique.
Texas Rose Festival
In 1933, during the height of the Great Depression, a group of Tyler civic and community leaders decided to create a festival to showcase Tyler's rose industry. Thanks to the Oil Boom, Tyler had been somewhat insulated from the reality much of the rest of the country was experiencing. Tyler had real cause to celebrate, so was born the Texas Rose Festival known in the beginning as the Tyler Rose Festival. The annual festivities were quickly adopted and word of the elaborate gowns and awing roses spread statewide. As the years progressed, The Texas Rose Festival played host to multiple dignitaries, First Ladies, and future presidents and gained much national attention. Today, tourists come from all over to be a part of Texas history and participate in this annual celebration.
Texas Rose Season, 2012
Tyler celebrates Rose Season with an abundance of activities from family fun to educational and cultural events to horticultural workshops. Throughout the month of October, Tyler's calendar is overflowing with opportunities. Some activities include wine tastings, disk golf tournament, concerts, marathon, renaissance festival, cooking classes, museum tours, numerous nature activities, self-guided and guided rose garden tours, and much more. To see an electronic brochure of upcoming activities please visit www.tylerroseseason.com.
Rose Season is supported and facilitated through joint cooperation of the Tyler Area Chamber of Commerce, Tyler Area Conventions and Visitors Bureau, and the City of Tyler. For more information about Rose Season please contact Kim Morris at 903-592-1661 x 229. Texas Rose Festival is organized by a committee of community members working in conjunction with the Texas Rose Festival Association. For more information about the Texas Rose Festival, please contact Executive Director of the Texas Rose Festival Association, Julie Kidwell at 903-597-3130 or visit www.tylerrosefestival.com.
