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SOURCE: Kount Inc.

Innovation Continues to Drive Fraud Prevention Techniques on Kount Platform

Boise, ID (PRWEB) November 14, 2012

Boise-based Kount, Inc. a leading provider of fraud prevention technology, announced that the United State Patent and Trademark Office has granted the company its fourth patent issued this year. Patent number 8,296,245, involves online methods used to validate user identification, a critical component to help verify legitimate transactions and thwart fraud.

“Cyber criminals are very persistent, always developing new ways to steal from online businesses and consumers.” said Steve Rouse, COO, Kount. “We continuously develop new and advanced techniques to detect and prevent fraud, knowing that user activities can either create or destroy value for the business owner. Developing the best technology and solutions to protect our customers is our responsibility, which is why we take our portfolio of patented, fraud-fighting technology so seriously.”

Patent number 8,296,245, “Method And System For Creation And Verification Of Anonymous Digital Credentials” contains 20 claims involving concepts to verify the users of one or more sites and provide anonymous digital credentials to verify a user’s reputation.

As retail e-commerce continues to experience a double-digit growth rate, Internet businesses will increasingly need more safeguards and innovation, including methods detailed in Kount’s recent patent, to operate online with minimal risk. As online channels and opportunities continue to evolve in distinct spaces such as social networking, dating, and online games, verifying user information will be an increasingly important component of any fraud solution.

About Kount

Kount helps businesses boost sales by reducing fraud. Our all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit http://www.kount.com.

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