DALLAS (CBSDFW.COM) - One of the most talked about Super Bowl commercials was the creation of the Dallas advertising agency – The Richards Group.
Chrysler
Dodge's two-minute "So God made a farmer" commercial featured the voice
of the late radio broadcaster Paul Harvey and still images of farmers.
Stan Richards, the founder of The Richards Group, said with any commercial the goal is to have the viewer like the brand.
"The whole objective for us is to endear the brand to the viewer," he explained.
For the Dallas based advertising agency this wasn't its first big game.
Last year it produced the Super Bowl commercial "Seduction" for Fiat, and the year before it created a spot for Bridgestone featuring a beaver titled "Carma".
However, Richards admits the big stage still makes him a little nervous.
"The Super Bowl is that type of environment," he said. "You can't be
certain until the game is over and all the spots have run – how well did
you do."
Richards started the company in his garage in 1957, but it wasn't
until he found the voice of Tom Bodett to read the line "and we'll leave
the light on for you" for a Motel 6 commercial in 1986 that his agency
made it big.
The Richards Group has grown to become the largest independent
advertising agency in the country, yet Richards still exudes the passion
from when he started.
Richards said, "I'm at the age now people ask, ‘when are you going to
retire.' The answer is never. Of all the things I do for fun, the most
fun that I have is right here all day every day."
