UT Tyler holds retail summit focused on social media - KYTX CBS 19 Tyler Longview News Weather Sports

UT Tyler holds retail summit focused on social media

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TYLER (KYTX) - Businesses wanting to amp up their social media presence learned how to get started at UT Tyler's 3rd Annual Retail Summit.

"How we understand the world is changing. that's what I want to get you guys thinking about."

Hosted by the College of Business and Technology and Center for Retail Enterprises, this year's theme was how to best market your brand through social media.

The guest speaker Shama Kabani talked about how companies are changing their strategies.

"People aren't just watching TV they're using their tablets, they're using their mobile, their computers so you have to market for a multi-screen multi-digital world and how do ou best do that?" said Kabani, CEO of The Marketing Zen Group.

The most popular social media sites at the moment include Facebook, Twitter and Linkedin.
Kabani's book "The Zen of Social Media Marketing" was given out to all who attended the summit today.

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