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Web Exclusive: Social connections expand crowdfunding

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(CNN) - Small donations in large numbers-- that's the idea of crowd-funding.  The growing arena where everyone from artists to entrepreneurs can use social connections to power their projects - or maybe even change the world.

Blake Canterbury draws on the social sphere to match those with needs, with those who have the means and desire to give.

"A lot of social media right now is about 'I had a PB&J sandwich for lunch.' Now social media can be about the life that you've changed," says Blake Canterbury, beremedy Partners. 

His Atlanta-based non-profit, beremedy, partners with organizations in the area that help with clothing, food, and other basic needs, using Twitter and Facebook to get the word out to potential donors. With a call to expand to other cities, Canterbury needs new technology to make it happen, and the funding to build it. So, he turns to his crowd of supporters.

"Crowdsourcing is beautiful because it's the ultimate example of, you don't have to do a lot to make a difference," says Canterbury. 

Beremedy recently launched a campaign to raise $30,000 dollars in thirty days on Indiegogo, just one of the crowd of crowdfunding sites-- including Rockethub, Crowdrise, Go-Fund-Me, and the popular Kickstarter.

"The fundamental question isn't will this make money? It's do I like this? And it's a much lower bar that allows many more things to happen," says Yancey Strickler, Kickstarter Cofounder.

Crowdfunding has had some high-profile success of late.  Fans of "Veronica Mars" recently raised 2 million dollars in one day to make a movie based on the series.  But it's independent, grassroots projects like Canterbury's where crowdfunding really seems to make a difference, showing the big impact of small donations in large numbers.

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