Google makes up 25% of Internet traffic - KYTX CBS 19 Tyler Longview News Weather Sports

Google makes up 25% of Internet traffic

Posted:
  • CBS19.tv Web ExclusivesMore>>

  • Moms-to-be learn how to be Fit for Two

    Moms-to-be learn how to be Fit for Two

    Thursday, July 31 2014 11:54 PM EDT2014-08-01 03:54:43 GMT
    Exercising during pregnancy may have more benefits than you realize. Research finds it can make labor and delivery easier on your body. There are also benefits for baby. As little as 20 minutes of moderate exercise, three times per week enhances the newborn child's brain development.  In this week's Fit City, find out how ETMC is trying to create strong moms and healthy babies with one of its programs. More >>
    Exercising during pregnancy may have more benefits than you realize. Research finds it can make labor and delivery easier on your body. There are also benefits for baby. As little as 20 minutes of moderate exercise, three times per week enhances the newborn child's brain development.  In this week's Fit City, find out how ETMC is trying to create strong moms and healthy babies with one of its programs. More >>
  • Web Exclusive: Rob Lowe is getting "sharky" for a TV network

    Web Exclusive: Rob Lowe is getting "sharky" for a TV network

    Thursday, July 31 2014 9:45 AM EDT2014-07-31 13:45:11 GMT
    Actor Rob Lowe is lending his comedic talents to the Discovery channel.  In a new promo for Shark Week he throws up chum while riding two sharks.More >>
    Actor Rob Lowe is lending his comedic talents to the Discovery channel.  In a new promo for Shark Week he throws up chum while riding two sharks.More >>
  • Web Exclusive: Company cancels class to nix Southern accents, y'all, after complaints

    Web Exclusive: Company cancels class to nix Southern accents, y'all, after complaints

    Wednesday, July 30 2014 12:00 PM EDT2014-07-30 16:00:17 GMT
    We live in the South, so some of us may have a Southern accent, but would you consider saying "goodbye" to "howdy, y'all"?
    The Oak Ridge National Laboratory in Tennessee was going to offer a speech class for its workers next month to do just that, until it got canceled.
    More >>
    We live in the South, so some of us may have a Southern accent, but would you consider saying "goodbye" to "howdy, y'all"?
    The Oak Ridge National Laboratory in Tennessee was going to offer a speech class for its workers next month to do just that, until it got canceled.
    More >>

By Chris Boyette

NEW YORK (CNNMoney) -- Americans do a lot of Googling.

Google accounts for nearly a quarter of Internet traffic in North America, according to a recent study conducted by analytics firm DeepField. That makes Google's Internet presence bigger than Facebook, Netflix and Twitter's combined, according to the report. During a few hours of each day, Netflix will eat up more bandwidth than Google, but the streaming video site's peak traffic occurs just during "prime-time" hours -- Google still averages a larger chunk of Internet traffic during the entire day.

The most stunning revelation from the survey is that Google is growing faster than the Internet as a whole. In 2010, Google represented just 6% of Internet traffic.

That's because the study found 60% of all Internet-connected devices interact with Google servers during the course of an average day, including some gadgets you wouldn't think would be talking to Google, such as game consoles and home media devices.

A big part of Google's massive Internet presence and alarming growth comes from mobile devices. The company commands the largest chunk of the smartphone and tablet markets with its Android devices, and those devices all regularly check in with Google for updates throughout the day. Smartphone runner-up Apple's default search engine is Google, which adds to Google's Internet traffic share.

YouTube's data-heavy videos also play a role in Google's large internet share, DeepField said.

Google's expanded internet presence has required the company to constantly build out its server capacity to handle the influx of traffic. The company has been spending more than $1 billion each quarter over the past few years on infrastructure investments.

"While it is old news that Google is big, the sheer scale and dominance of Google in the Internet infrastructure has significant implications on network design and evolution," Deepfield's Craig Labovitz wrote.

Google spokeswoman Liz MarkMan noted that its server improvements allow Google content and services to better reach consumers and deliver data-heavy streams such as YouTube videos more efficiently. The company had no comment on the DeepField study.

The DeepField report is based on a large cross-section of Internet traffic, collected from North American Internet providers. It covers roughly one-fifth of Internet traffic throughout the region, and Deepfield believes it to be the largest ongoing study of its kind.

The-CNN-Wire
™ & © 2013 Cable News Network, Inc., a Time Warner Company. All rights reserved.

  • Local NewsMore>>

  • House GOP cancels vote on immigration bill

    House GOP cancels vote on immigration bill

    Thursday, July 31 2014 2:46 PM EDT2014-07-31 18:46:25 GMT
    Washington (CNN) -- On the last day before summer recess, dysfunction reigned in Congress.House Republicans canceled a vote on their $659 million emergency response to the border influx from Central America overwhelming immigration resources, unable to agree among themselves about what to do.More >>
    Washington (CNN) -- On the last day before summer recess, dysfunction reigned in Congress.House Republicans canceled a vote on their $659 million emergency response to the border influx from Central America overwhelming immigration resources, unable to agree among themselves about what to do.More >>
  • New Summerfield family awaits word if body found belongs to missing loved one

    New Summerfield family awaits word if body found belongs to missing loved one

    Wednesday, July 30 2014 10:22 PM EDT2014-07-31 02:22:54 GMT
    Missing person Javier JimenezMissing person Javier Jimenez
    NEW SUMMERFIELD -- Jessica Jimenez is consoled by family members after learning police have found a body just days after her father was reported missing. Javier Jimenez, 44, was last seen leaving his home in New Summerfield on the morning of July 23. More >>
    NEW SUMMERFIELD -- Jessica Jimenez is consoled by family members after learning police have found a body just days after her father was reported missing. Javier Jimenez, 44, was last seen leaving his home in New Summerfield on the morning of July 23. More >>
  • Nine Cases of Chikungunya Virus in Texas

    Nine Cases of Chikungunya Virus in Texas

    Wednesday, July 30 2014 3:58 PM EDT2014-07-30 19:58:47 GMT
    AUSTIN (KYTX)- Texas Department of State Health and Services has confirmed nine Texas cases of Chikungunya, a virus that can cause fever and severe joint pain and is transmitted by mosquitoes.More >>
    AUSTIN (KYTX)- Texas Department of State Health and Services has confirmed nine Texas cases of Chikungunya, a virus that can cause fever and severe joint pain and is transmitted by mosquitoes.More >>
Powered by WorldNow

CBS19, MYTX & KCEB
2211 ESE Loop 323
Tyler, TX 75701
Phone (903) 581-2211
Fax (903) 581-5769

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KYTX. All Rights Reserved. Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.