Pivotshare Partners With PR Newswire to Help Online Video Publishers Expand Their Audience
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SOURCE PR Newswire Association LLC
NEW YORK, Sept. 25, 2013 /PRNewswire/ -- Pivotshare, an online platform that allows anyone to sell premium video directly to its audience using pay-per-view rentals, purchased downloads, and channel-wide subscriptions, has integrated online content distribution from PR Newswire into its platform.
By integrating access to PR Newswire's syndicated content network of more than 5,000 websites, Pivotshare's online video publishers will be able to promote news, announcements and other content to a far-reaching online audience. This integration will also feed content automatically to PRNewswire.com, one of the industry's most visited websites. Such widespread distribution can increase content discoverability and promote brand awareness.
Any Pivotshare client can now send an online news release directly from the Pivotshare website in a quick and simple process. Video creators will be able to supplement online distribution with PR Newswire's media targeting capabilities and match the creator's content with the right journalists and audience. Pivotshare's clients will also have the option of sharing their message on social networks, including Twitter and Facebook.
"Our clients are making amazing content and this partnership with PR Newswire is a great way for them to tell the world," said Chris Woolsey, head of Marketing for Pivotshare. "We wanted to give our customers an easy and affordable way to target not only online media sources, but also those journalists that work in their specific markets. PR Newswire made that happen."
"We're very excited to partner with Pivotshare, an up-and-coming company with a powerful video content management and delivery platform," said Michael Crumley, Senior Manager, Small to Medium Enterprise Program at PR Newswire. "Pivotshare's new content distribution integration will help the online news release process work seamlessly for Pivotshare customers. We believe that integrating PR Newswire's online distribution will add tremendous value to and complement the existing tools provided by Pivotshare."
Pivotshare is the best way to make money from your digital media online. With a cutting-edge platform and innovative services, Pivotshare revolutionizes the way publishers sell access to their content.
Pivotshare is a complete self-service solution for media publishers. Anyone can easily monetize content on their own branded online channel or on their own website using pay-per-view, subscription access, downloads, tips in any combination. Our multi-device streaming platform is simple to use and has powerful tools to help publishers succeed in the new digital economy.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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