LIONSGATE BEFIT CHANNEL GROWS TO OVER ONE MILLION SUBSCRIBERS; EXPANDS TO BECOME DESTINATION MULTI-CHANNEL NETWORK
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Network Partners With Popular Male-Targeted Scott Herman Fitness Channel
Channel Gears Up For A Second Year of Original Content Production
SANTA MONICA, Calif., Oct. 2, 2013 /PRNewswire/ -- Lionsgate BeFit, the fastest-growing, one-stop shop for high-quality, fitness content for women on YouTube, has officially partnered with Scott Herman Fitness, a top YouTube destination for men's health, workouts and healthy living tips with 400,000 subscribers. With this addition, the Lionsgate BeFit Network grows to over one million total subscribers and more than 150 million total views, making BeFit the leading dedicated fitness network on YouTube.
"As one of the first sponsored YouTube original channels, we're thrilled to continue in our mission to produce new high-quality fitness programming as we simultaneously grow BeFit into a multi-channel network," said Kajsa Vikman, Lionsgate Senior Vice President and General Manager of Fitness. "The addition of Scott Herman Fitness significantly expands our reach among men, a perfect complement to our already strong female following. This is our next step towards becoming a worldwide fitness brand."
"We are very excited to team up with Lionsgate BeFit," said Scott Herman, CEO and Founder of Scott Herman Fitness. "We believe that the combination of our quality content with Lionsgate BeFit's extensive reach brings us one step closer to our goal of teaching fitness to the world."
The new season of programming from BeFit will feature both existing YouTube stars and leading fitness trainers, in original workout content and live fitness classes. Already a host of the "BeFit in 30 Extreme" program, Herman will continue to lead programs that cater to the channel's growing male audience.
ABOUT BEFIT Lionsgate BeFit is an ad-supported one-stop shop for free, high-quality fitness programming that features original new shows focusing on the latest trends including complete workout systems, mobile content and highlighting top trainers and brands along with an extensive content catalog. The trainers showcased on the YouTube network are world-renowned experts in their fields that include Jillian Michaels, Denise Austin, Kym Johnson, Rainbeau Mars, Jane Fonda, Billy Blanks, Jr, Mary Helen Bowers, Dolvett Quince and Scott Herman among others.
ABOUT SCOTT HERMAN FITNESS Scotthermanfitness.com is an innovative online fitness community that provides its members high quality original content, including customizable meal plans and tailored workout routines & exercises. Challenging each member with the latest trends in fitness, SHF helps each individual accomplish their unique goals and lead healthier lives.
ABOUT LIONSGATE Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has 30 television shows on 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed new series Orange Is The New Black.
Its feature film business has been fueled by such recent successes as the blockbuster first installment of The Hunger Games franchise, The Twilight Saga Breaking Dawn – Part 2, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, Snitch, Texas Chainsaw 3D, The Expendables 2, The Possession, Sinister, Arbitrage and Pantelion Films' breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.
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