comScore to Present Insights about the Omnichannel Shopper at Money2020 Conference
Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
SOURCE comScore, Inc.
New Insights about the Customer's Multi-Platform Path to Purchase will Help Retailers and Marketers Understand How to Optimize the Customer Experience and Drive Sales
RESTON, Va., Oct. 3, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Kevin Levitt, Senior Vice President of comScore Financial Services, will present at Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. The presentation, "The Multi-Screen Path to Purchasing," will provide unique insights into the omnichannel consumer's multi-device path to purchasing, helping retailers better understand how, when and on what device consumers are researching or purchasing products in order to optimize customer experiences and drive sales.
Nearly half of digital time spent on retail properties now occurs via smartphones and tablets, and one in 10 retail e-commerce dollars is now spent via a mobile device, totaling $4.7 billion in Q2 2013 alone. "With 67 percent of consumers saying that they have started shopping on one device but completed the purchase elsewhere, retailers and marketers must develop strategies for reaching consumers that are both consistent and complementary across devices," said Levitt. "While a 'one size fits all' strategy may not apply, creating a streamlined shopping experience for consumers will be a key component of success in today's digital world."
The presentation will take place at the Aria Resort & Casino in Juniper 2, Level 3. For those unable to attend in person, real-time Twitter updates from both the presentation and the conference will be available via @comScoreFS.
About Money2020 Money2020 brings together the worldwide community of innovators--including payments, financial services, retail, mobile, marketing services, data and technology--that is profoundly changing how consumers and businesses manage, spend and borrow money. Money2020 will be held on Oct. 6-10, 2013 at the Aria in Las Vegas, and is on track for 4,000 attendees, including 300+ CEOs, from more than 1,500 companies and 50 countries. For more information visit http://money2020.com/.
About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
As it's been doing every year since 1955, the North American Aerospace Defense Command, better known as NORAD, will be tracking Santa's progress on Christmas Eve.More >>
As it's been doing every year since 1955, the North American Aerospace Defense Command, better known as NORAD, will be tracking Santa's progress on Christmas Eve as he makes his way around the world delivering gifts, eating mince pies, and knocking back copious amounts of sherry.More >>
The upcoming holiday is not just about the parades, football games, or all the turkey you can eat. It's about spending time with friends and loved ones and having fun, in real life rather than on the Web.More >>
The upcoming holiday is not just about the parades, football games, or all the turkey you can eat. It's about spending time with friends and loved ones and having fun, in real life rather than on the Web. More >>
Most of us don't like being in front of the camera because the self-conscious side of us says we're not attractive enough to be in photos.More >>
Most of us don't like being in front of the camera because the self-conscious side of us says we're not attractive enough to be in photos. Well, portrait photographer Peter Hurley tells us that we are all beautiful people but the secret to looking really photogenic is through something he dubbed the "Squinch." More >>
Finally, the U.S. landline telephone system is likely to join the 21st century.More >>
Finally, the U.S. landline telephone system is likely to join the 21st century. Tom Wheeler, the Federal Communications Commission's chairman, announced plans to begin transitioning the nation's copper-based landline network to a digital one similar to Internet phone services, like Skype or Vonage. More >>