KC Rangerettes shoot exercise videos Wednesday for dairy farmers - KYTX CBS 19 Tyler Longview News Weather Sports

KC Rangerettes shoot exercise videos Wednesday for Southwest Dairy Farmers

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KILGORE (KYTX) - Lights, camera, action - Kilgore College Rangerettes are used to the spotlight. But Tuesday -- they were shooting exercise videos for dairy farmers.

"We were looking to reach a different market that we feel was neglected," said Jim Hill, CEO of Southwest Dairy Farmers, representing farmers from six states at its office in Sulphur Springs.

More than a year ago -- the group signed a marketing partnership with the Rangerettes -- to market chocolate milk and low fat dairy products to a specific audience.

"Young, active women that turn to dairy products to maintain their diets, to maintain their weights, to give them that energy that they need to be a part of an organization like the Rangeretttes," Hill said.

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