Web Exclusive: Tortillas giving buns a run for its money - KYTX CBS 19 Tyler Longview News Weather Sports

Web Exclusive: Tortillas giving buns a run for its money

Posted: Updated:

(CNN) - In the U.S., nothing is more traditional than the hot dog and hamburger. Except, maybe the Mexican tortilla! It's giving those American buns a run for their money.

At a Mexican restaurant near you and definitely at a supermarket in your neighborhood, you're bound to run into this round flatbread.

"We always have tortillas in our pantry," says Amy Patton, a tortilla fan.

In fact, tortillas are now outselling hamburger and hot dog buns at supermarkets and retail food stores in the United States.

Americans pay roughly 2.9 billion dollars a year for tortillas compared to 2.1 billion for buns according to consumer research company Packaged Facts, although tortillas have yet to beat buns at restaurants. Condiment sales tell a similar story. Salsa is outselling ketchup in the united states.

It's part of the rising popularity of Hispanic foods in the United States.

"I think America is such a melting pot that I think as all of the cultures and the influences from all over the world have come to America I think that it becomes part of our culture," says Amy Patton.

Industry analysts project these numbers will continue to increase steadily. They expect Hispanic food sales to rise to 10.7 billion dollars within four years. Ten-point-seven! That's more than 20 percent. And we're not only talking about tacos and tortillas.

"As more and more interest in the Latin foods grows you're going to continue to see more products on the shelves and more restaurants. You can find a Mexican restaurant in almost any city in this country, even in small towns. So Mexican cuisine is basically becoming all-American," says Ralph Herrera, Hispanic Marketing Specialist.

Mexican restaurants have long been a tradition in Texas and California, but business is now sizzling in other states, like Georgia and that has helped create a boom in the tortilla business.

"Even here in Georgia there's a couple of manufacturers. So we don't have to make it no more. We just have to make a phone call and they'll bring it to us," says Carlos Zambrano, Pollos Mi Tierra Restaurant.

Carlos Zambrano says a decade ago finding tortillas was a challenge in Atlanta. But thanks to the popularity of tortillas and Mexican food in general, he has now been able to open his second restaurant where, as you might imagine, the tortilla is queen.

  • Local NewsMore>>

  • In somber ceremony, Dutch welcome home first remains of MH17 victims

    In somber ceremony, Dutch welcome home first remains of MH17 victims

    Wednesday, July 23 2014 12:47 PM EDT2014-07-23 16:47:58 GMT
    CNNCNN
    (CNN) -- A lone bugler sounding the traditional military farewell "Last Post" marked the arrival Wednesday in the Netherlands of the first dead from the crash of Malaysia Airlines Flight 17.More >>
    (CNN) -- A lone bugler sounding the traditional military farewell "Last Post" marked the arrival Wednesday in the Netherlands of the first dead from the crash of Malaysia Airlines Flight 17.More >>
  • Washington family says dog reunited with Texas family belongs to them

    Washington family says dog reunited with Texas family belongs to them

    Wednesday, July 23 2014 10:25 AM EDT2014-07-23 14:25:07 GMT
    It was a joyous reunion for one family and a devastating loss for another. The Miller family of Tyler lost their beloved Maltese named Reese seven years ago. The little white dog escaped while the Millers were visiting family in Balch Springs.More >>
    It was a joyous reunion for one family and a devastating loss for another. The Miller family of Tyler lost their beloved Maltese named Reese seven years ago. The little white dog escaped while the Millers were visiting family in Balch Springs.More >>
  • ‘Operation Coyote’ targets human smuggling networks

    ‘Operation Coyote’ targets human smuggling networks

    Tuesday, July 22 2014 4:43 PM EDT2014-07-22 20:43:13 GMT
    photo: (ICE)photo: (ICE)
    WASHINGTON (KYTX) — In a news conference Tuesday, Secretary of Homeland Security Jeh Johnson, joined by U.S. Immigration and Customs Enforcement (ICE), U.S. Customs and Border Protection Border Patrol and U.S. Deputy Attorney General announced the progress of ongoing enforcement efforts by ICE Homeland Security Investigations (HSI) and the U.S. Department of Justice to target human smuggling networks in the Rio Grande Valley.More >>
    WASHINGTON (KYTX) — In a news conference Tuesday, Secretary of Homeland Security Jeh Johnson, joined by U.S. Immigration and Customs Enforcement (ICE), U.S. Customs and Border Protection Border Patrol and U.S. Deputy Attorney General announced the progress of ongoing enforcement efforts by ICE Homeland Security Investigations (HSI) and the U.S. Department of Justice to target human smuggling networks in the Rio Grande Valley.More >>
Powered by WorldNow

CBS19, MYTX & KCEB
2211 ESE Loop 323
Tyler, TX 75701
Phone (903) 581-2211
Fax (903) 581-5769

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KYTX. All Rights Reserved. Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.