Web Exclusive: Tortillas giving buns a run for its money - KYTX CBS 19 Tyler Longview News Weather Sports

Web Exclusive: Tortillas giving buns a run for its money

Posted: Updated:

(CNN) - In the U.S., nothing is more traditional than the hot dog and hamburger. Except, maybe the Mexican tortilla! It's giving those American buns a run for their money.

At a Mexican restaurant near you and definitely at a supermarket in your neighborhood, you're bound to run into this round flatbread.

"We always have tortillas in our pantry," says Amy Patton, a tortilla fan.

In fact, tortillas are now outselling hamburger and hot dog buns at supermarkets and retail food stores in the United States.

Americans pay roughly 2.9 billion dollars a year for tortillas compared to 2.1 billion for buns according to consumer research company Packaged Facts, although tortillas have yet to beat buns at restaurants. Condiment sales tell a similar story. Salsa is outselling ketchup in the united states.

It's part of the rising popularity of Hispanic foods in the United States.

"I think America is such a melting pot that I think as all of the cultures and the influences from all over the world have come to America I think that it becomes part of our culture," says Amy Patton.

Industry analysts project these numbers will continue to increase steadily. They expect Hispanic food sales to rise to 10.7 billion dollars within four years. Ten-point-seven! That's more than 20 percent. And we're not only talking about tacos and tortillas.

"As more and more interest in the Latin foods grows you're going to continue to see more products on the shelves and more restaurants. You can find a Mexican restaurant in almost any city in this country, even in small towns. So Mexican cuisine is basically becoming all-American," says Ralph Herrera, Hispanic Marketing Specialist.

Mexican restaurants have long been a tradition in Texas and California, but business is now sizzling in other states, like Georgia and that has helped create a boom in the tortilla business.

"Even here in Georgia there's a couple of manufacturers. So we don't have to make it no more. We just have to make a phone call and they'll bring it to us," says Carlos Zambrano, Pollos Mi Tierra Restaurant.

Carlos Zambrano says a decade ago finding tortillas was a challenge in Atlanta. But thanks to the popularity of tortillas and Mexican food in general, he has now been able to open his second restaurant where, as you might imagine, the tortilla is queen.

  • Local NewsMore>>

  • Tyler Police Request Assistance Locating A Mentally Challenged Missing Juvenile

    Tyler Police Request Assistance Locating A Mentally Challenged Missing Juvenile

    Thursday, April 24 2014 6:55 PM EDT2014-04-24 22:55:31 GMT
    TYLER (KYTX)- Tyler Police are currently asking for assistance in trying to locate a mentally challenged 15 year black female.More >>
    TYLER (KYTX)- Tyler Police are currently asking for assistance in trying to locate a mentally challenged 15 year black female.More >>
  • Tyler Police searching for early morning robber

    Tyler Police searching for early morning robber

    Tyler Police searching for early morning robber

    Monday, April 21 2014 5:53 PM EDT2014-04-21 21:53:35 GMT
    Tyler Police need your help finding an early morning robbery suspect. A woman says a robber tackled her to the ground and stole her purse. More >>
    Tyler Police need your help finding an early morning robbery suspect. A woman says a robber tackled her to the ground and stole her purse. More >>
  • Cherokee County woman found dead in driveway, husband charged with murder

    Cherokee County woman found dead in driveway, husband charged with murder

    Monday, April 21 2014 5:31 PM EDT2014-04-21 21:31:33 GMT
    Cedric Dewayne ThompsonCedric Dewayne Thompson
    CHEROKEE CO. (KYTX) - On Sunday April 20, 2014 at approximately 9:35am Kayla Nicole Thompson (27 years of age) was found deceased in the driveway of her residence, located in the 1500 block of County Road 3201 just West of Lake Jacksonville.More >>
    CHEROKEE CO. (KYTX) - On Sunday April 20, 2014 at approximately 9:35am Kayla Nicole Thompson (27 years of age) was found deceased in the driveway of her residence, located in the 1500 block of County Road 3201 just West of Lake Jacksonville.More >>
Powered by WorldNow

CBS19, MYTX & KCEB
2211 ESE Loop 323
Tyler, TX 75701
Phone (903) 581-2211
Fax (903) 581-5769

Powered by WorldNow
All content © Copyright 2004 - 2014, WorldNow and KYTX, Owned and Operated by London Broadcasting Company.
All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.