Facebook launches video ads - KYTX CBS 19 Tyler Longview News Weather Sports

Facebook launches video ads

Posted: Updated:
  • CBS19.tv Web ExclusivesMore>>

  • Web Exclusive: Rob Lowe is getting "sharky" for a TV network

    Web Exclusive: Rob Lowe is getting "sharky" for a TV network

    Thursday, July 31 2014 9:45 AM EDT2014-07-31 13:45:11 GMT
    Actor Rob Lowe is lending his comedic talents to the Discovery channel.  In a new promo for Shark Week he throws up chum while riding two sharks.More >>
    Actor Rob Lowe is lending his comedic talents to the Discovery channel.  In a new promo for Shark Week he throws up chum while riding two sharks.More >>
  • Web Exclusive: Company cancels class to nix Southern accents, y'all, after complaints

    Web Exclusive: Company cancels class to nix Southern accents, y'all, after complaints

    Wednesday, July 30 2014 12:00 PM EDT2014-07-30 16:00:17 GMT
    We live in the South, so some of us may have a Southern accent, but would you consider saying "goodbye" to "howdy, y'all"?
    The Oak Ridge National Laboratory in Tennessee was going to offer a speech class for its workers next month to do just that, until it got canceled.
    More >>
    We live in the South, so some of us may have a Southern accent, but would you consider saying "goodbye" to "howdy, y'all"?
    The Oak Ridge National Laboratory in Tennessee was going to offer a speech class for its workers next month to do just that, until it got canceled.
    More >>
  • Web Exclusive: Ultra HD TVs

    Web Exclusive: Ultra HD TVs

    (CNN) -Some people just have to have the latest in television technology. The newest TVs on the market- ultra-high definition TVs- or UHD TVs. They have higher screen resolution than current high def screens, and are also known as "4-K" sets. "More >>
    (CNN) -Some people just have to have the latest in television technology. The newest TVs on the market- ultra-high definition TVs- or UHD TVs. They have higher screen resolution than current high def screens, and are also known as "4-K" sets. "More >>

(CNN) - The feature offers companies a new way to promote movies and products on smartphones and computers, and is being tested with a small group of Facebook users.

"Rather than having to click or tap to play, videos will begin to play as they appear onscreen -- without sound," Facebook (FB, Fortune 500) said in a statement. When users tap the videos, the sound will turn on and the video will play in full-screen mode.

Investors cheered the news. Shares of Facebook (FB, Fortune 500) gained nearly 2% in early trading and hit a new all-time high on hopes that the new video ads will boost the company's revenues.

Analysts at Oppenheimer estimate Facebook could gain as much as $8.4 billion per year in revenue once the program is fully rolled out.

But don't expect a flood of video to start clogging up your online experience just yet.

The company says only a few Facebook users will see video ads this week. It's testing the feature with one company, Summit Entertainment, which is promoting its new movie Divergent, starring Kate Winslet.

Facebook has been working to improve the video experience for users since September. It says users view, like, share and comment on content more often if videos begin playing automatically.

For users who don't want to see the videos, Facebook suggests quickly scrolling past them.

Facebook also says the new ads will not eat into mobile data plans, explaining that videos will only download when devices are connected to WiFi.

Related: Snap chat ads are closer to reality after new exec hire

Last week, Standard & Poor's said the social networking giant will be added to the benchmark S&P 500 index after the market closes on December 20.

Facebook had been the largest public company not in the S&P 500 index, according to FactSet. Its current market capitalization stands at $132 billion.

Powered by WorldNow

CBS19, MYTX & KCEB
2211 ESE Loop 323
Tyler, TX 75701
Phone (903) 581-2211
Fax (903) 581-5769

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KYTX. All Rights Reserved. Users of this site agree to the Terms of Service, Privacy Notice/Your California Privacy Rights, and Ad Choices.