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Luxury Cognac Brand Embarks on 15-Week, 24-Stop, 9,000-Mile Journey with Legendary Racer's Replica Car to Bring Hennessy's "Never stop. Never settle." Mantra to Life
NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Hennessy V.S, the world's favorite Cognac, is spotlighting their award-winning "Never stop. Never settle." campaign with a nationwide mobile tour showcasing the story of legendary motorist Sir Malcolm Campbell's historic chase to shatter nine land-speed records between 1924 and 1935.
The Hennessy "Never stop. Never settle." Tour will make stops in twenty major cities and four military bases across the United States. In addition to a 24-foot long replica Sir Malcolm Campbell's historic racecar, the mobile exhibit will include, a visual retrospective of Sir Malcolm Campbell's record-breaking moments, live demo sampling of Hennessy mixed drinks and airing of "The Man Who Couldn't Slow Down," a 60 second short film voiced-over by legendary hip-hop artist Nas.
The tour will aim to bring to life the brand's ethos, centered on the notion that great things can be achieved when individuals push the limits of their potential, inviting consumers to draw inspiration from Sir Malcolm Campbell's achievements.
Visitors to the tour will also be able to enter a sweepstakes for a chance to live the ultimate Hennessy experience: a trip to France for stops at the Hennessy Distillery in Cognac and the Formula 1 Academy in Nice.
Those unable to attend US tour stops can also participate by tweeting or twit picking @HennessyUS with the hashtag #wildrabbitchase.
"Sir Malcolm Campbell is a true example of a man who pushed himself towards higher and higher levels of achievement," said Rodney Williams, Senior Vice President, Hennessy USA. "We hope that through this tour and the story of his achievements our fans will be inspired to pursue their own quests for mastery."
The Hennessy "Never stop. Never settle." Tour kicked off in Las Vegas on January 28th, 2014.
Full Tour Schedule*:
*dates and cities subject to change
For more information about Hennessy V.S and real time location updates, visit www.Hennessy.com or Facebook.com/Hennessy. To view the short film "The Man Who Couldn't Slow Down," visit: http://www.youtube.com/watch?v=sb2x87zq0qI.
Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy Louis Vuitton S.A. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Prive, Paradis, Paradis Imperial and Richard Hennessy.
©2012 PR Newswire. All Rights Reserved.
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