Adidas T-shirts too sexy for Brazil - KYTX CBS 19 Tyler Longview News Weather Sports

Adidas T-shirts too sexy for Brazil

Posted: Updated:
CNN CNN

(CNN) - Adidas gave new meaning to the term "graphic tees" -- and 2014 World Cup host country Brazil didn't like what it saw.

One featured the phrase "I [heart] Brazil," with the heart resembling a woman's buttocks in a thong bikini, flipped upside-down.

The other was emblazoned with the phrase "Lookin' to score" and showed a bikini-clad woman with a soccer ball standing above "Brazil" in large letters.

"Sexual exploitation is an unacceptable crime and cannot be confused in any way with any kind of tourism. We want to make it clear to our major trading partners in tourism that Brazil does not tolerate this type of crime in its territory," Flavio Dino, president of Brazil's Tourism Agency, said in a statement.

The backlash prompted Adidas, the world's second-largest sports apparel maker and an official partner of the 2014 FIFA World Cup, to drop the shirts from its website Tuesday.

Adidas said it had also received complaints from shoppers.

Spokeswoman Katja Schreiber told CNNMoney that Adidas always listens carefully to its customers and stakeholders. "Having taken on board their feedback, we have made the decision to withdraw this product line," she said, noting that the shirts were part of a limited edition that was only available in the United States.

The country's president, Dilma Rousseff, has been outspoken on Twitter about combatting sex tourism during this summer's World Cup.

"Brazil is happy to receive tourists who are here for the Cup, but we're also prepared to combat sex tourism #CopaDasCopas," she wrote in a translated tweet.

Adidas (ADDYY) has been a FIFA partner for the past 40 years, and has supplied the official match ball for the World Cup since the 1970 tournament in Mexico. This year's tournament will be held in a dozen Brazilian cities June 12 to July 13.

It's not the first time T-shirts have stirred up some controversy.

Related: Nike pulls "Boston Marathon" T-shirts after bombing

Following the Boston Marathon bombings last April, Nike (NKE, Fortune 500)immediately pulled shirts that read "Boston Massacre."

The phrase referenced a four-game sweep of the Red Sox by the New York Yankees in 1978 that was part of an epic late-season collapse for Boston.

Those shirts were mostly being sold in factory stores, said Nike.

--CNN's Tania Carvalho contributed to this report. 

  • Local NewsMore>>

  • Tyler Police Request Assistance Locating A Mentally Challenged Missing Juvenile

    Tyler Police Request Assistance Locating A Mentally Challenged Missing Juvenile

    Thursday, April 24 2014 6:55 PM EDT2014-04-24 22:55:31 GMT
    TYLER (KYTX)- Tyler Police are currently asking for assistance in trying to locate a mentally challenged 15 year black female.More >>
    TYLER (KYTX)- Tyler Police are currently asking for assistance in trying to locate a mentally challenged 15 year black female.More >>
  • Tyler Police searching for early morning robber

    Tyler Police searching for early morning robber

    Tyler Police searching for early morning robber

    Monday, April 21 2014 5:53 PM EDT2014-04-21 21:53:35 GMT
    Tyler Police need your help finding an early morning robbery suspect. A woman says a robber tackled her to the ground and stole her purse. More >>
    Tyler Police need your help finding an early morning robbery suspect. A woman says a robber tackled her to the ground and stole her purse. More >>
  • Cherokee County woman found dead in driveway, husband charged with murder

    Cherokee County woman found dead in driveway, husband charged with murder

    Monday, April 21 2014 5:31 PM EDT2014-04-21 21:31:33 GMT
    Cedric Dewayne ThompsonCedric Dewayne Thompson
    CHEROKEE CO. (KYTX) - On Sunday April 20, 2014 at approximately 9:35am Kayla Nicole Thompson (27 years of age) was found deceased in the driveway of her residence, located in the 1500 block of County Road 3201 just West of Lake Jacksonville.More >>
    CHEROKEE CO. (KYTX) - On Sunday April 20, 2014 at approximately 9:35am Kayla Nicole Thompson (27 years of age) was found deceased in the driveway of her residence, located in the 1500 block of County Road 3201 just West of Lake Jacksonville.More >>
Powered by WorldNow

CBS19, MYTX & KCEB
2211 ESE Loop 323
Tyler, TX 75701
Phone (903) 581-2211
Fax (903) 581-5769

Powered by WorldNow
All content © Copyright 2004 - 2014, WorldNow and KYTX, Owned and Operated by London Broadcasting Company.
All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.