(CNN) - Makeup, for most women, it's a daily routine.
Most know how much they like to put on and what they don't like but maybe it's time to reconsider. A psychologist at Bangor university in the U.K. wanted to look at misconceptions about what the opposite sex finds attractive and got some interesting results.
It might be a little hard to believe but newly published research in the quarterly journal of experimental psychology says women might be overdoing it in the makeup department.
After seeing the popular no-makeup-selfie-hastag on social media, researchers at Bangor university and Aberdeen university did a little test.
They gave more than 40 women different types of lipstick, blush, and foundation. Then had them apply it like they were going out for the night.
Pictures were taken before and after the makeup was done and then some of the students at Bangor were told to choose the picture they liked best. The results, pretty simple but surprising.
According to the researchers, "both sexes thought that other men would find greater amounts of makeup more attractive" -- but the study discovered this is not actually true.
The men who participated in the study said the photo they found more attractive was the one where woman was wearing less makeup -- up to about 40-percent less. Women also found other women to look better with a little less.
They concluded women might be putting on too much makeup because of the misconception that wearing more makeup is what others perceive as beautiful.