Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
SOURCE Boll & Branch
Consumer Response Supports Luxury Linens Maker's Mission to Restore Balance to the Textiles Category
CHATHAM, N.J., July 10, 2014 /PRNewswire/ -- Boll & Branch, makers of socially conscious ultra-premium home textiles, announced today the release of their 2014 First Half Impact Report – a compendium of the business opportunity and good will resulting from the company's first six months in business.
Since January, Boll & Branch has become one of the fastest-growing brands in the entire home textiles category. The new bedding brand sold thousands of sets of organic cotton sheets under the premise that Fair Trade costs are a moral obligation that shouldn't be passed on to the customer, as well as by accepting a healthy 50-60% margin, versus the 4-600% markup that is customary among leading textile brands. This business model enables the customer to actually pay far less than they would for designer products that often do not maintain acceptable ethical and environmental standards.
"Simply treating all people attached to our business with respect has helped us to exceed our own aggressive growth projections," said co-founder Scott Tannen. "When my wife, Missy, and I started this company, we did so with the belief that if we measure our success by the impact we make, sales and profits will ultimately take care of themselves. Already, Boll & Branch is demonstrating that it's possible to build a commercially successful business without marginalizing workers or price gouging customers."
Through their first six months of sales, the new company supported 5,394 people globally by:
For more in-depth information and visuals, visit the Boll & Branch web site.
About Boll & Branch
Boll & Branch is a vertically integrated, socially conscious provider of ultra-premium home textiles made from 100% GOTS-certified organic cotton in Fair Trade-certified mills. Offering luxury bedding direct to the consumer online, Boll & Branch cuts out the middleman and high retail markup to provide the highest quality products at the best value. Founded in 2013 because everyone deserves a good night's sleep-from the customer to the farmer and textile worker-Boll & Branch is a private company headquartered in Chatham, N.J. For more information, visit www.bollandbranch.com.
Contact: Mara Flynn
©2012 PR Newswire. All Rights Reserved.
Can't find what you're looking for?